About Us

MatchGen was born from the real struggles of grassroots sports. As a volunteer juggling multiple roles at a local club — from helping with junior training to managing the stock levels behind the bar — I found myself also stepping into the role of Social Media Manager, a job that barely existed a generation ago.
 

Keeping up with matchday posts, team line-ups, and graphics became too much. I was missing posts, losing consistency, and wasting time trying to make each one from scratch. I knew there had to be a better way — something automated, reliable, and built for people like me.

So I built it.
 

MatchGen is a social media graphics and marketing tool built specifically for sports clubs — from semi-professional to amateur and grassroots. We automate matchday graphics, starting XIs, fixture updates, and more —

helping clubs save time, stay consistent, and look professional online.